Vivid childhood memory
Still remember the happy summer in your
childhood? No air conditioner, no computer, but long vacation and cool pool
together almost added up to a wonderful summertime. At that time a cluster of
kebab and a bottle of Zhenzhen was a luxurious enjoyment. Though Zhenzhen was
specially offered during the New Year＊s Day, it is still a pleasure to think
now.
Feelings of over two decades
For over two decades since 1992, while bringing
mirth and care to children and families, Zhenzhen reminds of the innocent years
and simple ourselves, especially the generation after 80s and 90s. Therefore, it bears the kinship, childhood, nostalgia,
dream and motivation of the generation. No matter how time
changes over the past two decades, Zhenzhen remains the taste in memory and its
commitment to customers for quality.
Awards
1993, Excellent Hygiene by
Liaoning Health Department
1994, Zhenzhen Lychee was appointed as
the ※Official Product in the Eighth Winter Olympic Games§
2000, the member of ※China Beverage
Industry Association§
2003, ※Integrity Enterprise,
Trustworthy Food§ by China Food Industry Association
2006, ※Contributor in the
Sixth Asian Games§
2008, ※Top Ten Brands of
Juice Industry in China§
2009, ※Famous and Excellent Product in Guangdong Province§
2012, Chinese Famous Brand
Of all the lychee
beverages, Zhenzhen is the best
Lychee captures the heart of many people for its freshness and
sweetness. Over the last two decades, we are committed to develop premium
quality lychee beverages so that the taste of happiness can be shared around.
Being the best seller for years, Zhenzhen has developed into the leader in
lychee beverages, acquiring good reputation from customers and consumers.
New packing
The unique packing of Zhenzhen lychee is an unforgettable and amiable
symbol to customers. To make the brand more remarkable and more conform to the
trend, we made some changes by keeping the package accordance with product
categories.
My story with Zhenzhen (statement from customers)
The eternal memory from Zhenzhen is beyond words. When I was young, I wanted to grow up and make
my own money for delicious food. However, I find it hard to buy the food I
loved now. So lucky Zhenzhen is still here. 每Shenyang City, Liaoning Province
Last night I came upon the advertisement of ※Of all the lychee
beverages, Zhenzhen is the best.§ It reminds me the Zhenzhen I enjoyed in every
meal. Today, my mother surprise me with a bottle of Zhenzhen--Jilin City, Jilin
Province
My husband buys a canned Zhenzhen today. The first time I
drank is still vivid in my mind. How time flies! We went steady in 1992, the
same year for the establishment of Zhenzhen. Thank you for the company in the
last 23 years. --Jilin City, Jilin Province
Zhenzhen lychee was only one point five yuan in my
childhood. Every time the bottle is opened, its flavor is so attractive that I
can＊t help but drool. Zhenzhen at that time is just like the symbol of status
and wealth. A small bottle of beverage bears my childhood memory--Shanghai
I aspired so much for Zhenzhen lychee that my voice was
cleared after drinking it. So fantastic. 每Songyuan City, Jilin Province
My father always prepared a bottle of Zhenzhen lychee for
me on our bike to the bathhouse. I would be required to recite Tang poetry and
children＊s song. How warm it is〞Dalian City, Liaoning Province
Imagine a drama. The boy and the girl sheltered from the
sudden rain in an old shop. The boy remembered the Zhenzhen he used to buy in
this shop, so he bought one for the girl, who kept the taste of love in mind.
Henceforth, the girl always prepared a bottle of Zhenzhen for the boy.
Actually, it is not a drama, it is the story of my boyfriend and me. 每Chongqing
City
My grandma rode a tricycle to sell vegetables she grew
and bought me a bottle of Zhenzhen with two point five yuan, so expensive that
I was always reluctant to drink. We insist such a long time that the gas was
released. But now we can drink as we want. I often visit my grandma and buy her
presents now. Sometimes a box of Zhenzhen can bring us back to the tough but
wonderful childhood.
I drank Zhenzhen at every holiday and festival in my
childhood, later I wholesale from the Fuxing Road. It＊s the only thing I
persist. I am so loyal to beverages. 每Changchun City, Jilin Province
Born in rural area, it was not until I entered into the
primary school that I first drank Zhenzhen, the competitive brand of which at
that time was Jianlibao, if my memory serves me well. Zhenzhen was a luxury
specially offered on New Year. Clearly, Zhenzhen is absolutely indispensable to
my memory. 每Harbin City, Heilongjiang Province
I still remember it is my father who bought me the first bottle of
Zhenzhen. The penetrating sweetness and freshness remain fresh in my memory.
Poor as we were, my father bought me one whenever possible. So sweet the
packing makes no change.
Allusion about lychee
In the Tianbao Age of Tang dynasty, Emperor Xuanzong
conferred Yang Yuhuan the title of highest-ranking imperial concubine. Since
then they lived a romantic lifeㄛ studying
song and dance and composing rhythms together. During this, rare treasures and
fruits were offered up to Yang Guifei, of which lychees from the southern China
are loved in particular. The tender lychees with sweetness just like the plump
body and white skin of Yang Guifei.
Emperor Xuanzong ordered Gao Lishi to transport lichee
from the southern China to the capital city of Tang Dynasty, since there was no
easy traffic but riding, the lychee went sour. To comfort the moody Yang
Guifei, the emperor ordered Gao Lishi to return the southern China, who put
lychees in bamboo pipes sealed by beeswax and carried lichee on horseback and
whipped it gallopingly to the travelling palace. The lychees were like freshly
picked. Yang Guifei was lighted up with pleasure when she tasted the lychee.
Gone are the Emperor Xuanzong and Yang Guifei over time
and with age, but delicious lychees are still there in the southern China. To
make all Chinese keep the natural taste of lychees from southern China and
renew the legend of Yang Guifei, Zhenzhen devotes itself to develop premium
quality lychee beverages, so that the joy of drinking Zhenzhen can be shared
around-Of all the lychee beverages, Zhenzhen is the best.
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